So what exactly is a custom fishing rod ?

A rod that YOU design. You first pick out a rod blank in the color, length, power and action you want. Yes, a rod blank is just that, a blank rod. Then you choose the components to create your rod....the grip, reel seat, guides, colors, decals, etc.

Once we agree on your specifications, the rod building process begins:

1 - find the spine of the rod blank(natural bend of each piece to maximize strength/performance)

2 - secure the grip and reel seat to the rod blank in alignment with the spine

3 - attach the guides using wrapping thread in the color and pattern you chose

4 - apply decals such as names, school insignia, graphics, etc.

5 - apply epoxy over all thread and decals - multiple coats

6 - slowly spin rod for several hours while the epoxy sets

7 - catch fish and tell a fishing rod story !